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The Best Day to Send Email for High Open Rates and Click Thru
Our clients often ask us about what time of what day they should send their email campaigns. We don’t believe there is a correct answer. The best day is unique to your email list and your target...
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How Long Should Your Email Subject Lines Be
Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with...
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Are More Images Good or Bad for Click Rates?
This year Litmus and Hubspot combined some data together to release a report entitled “Science of Email 2014.” The best part of this report is how it contrasted self reported data against observational...
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